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GU

GU

(7 products)

Gu didn’t set out to revolutionize the world of sports nutrition, but that’s exactly what happened when Gu's founder created the first energy gel back in 1993. Dr. Bill Vaughan was simply trying to help his ultra-running daughter compete in increasingly longer trail races, solving the challenge of how to eat key nutrients while running without the usual stomach issues. Finding solutions for athletes of all kinds is in Gu's DNA, and it’s been Gu's north star ever since.

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